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OUR SERVICES

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LEAD GENERATION

Our decades of experience in lead generation attracts prospects and converts them into potential customers with an interest in your company's products and services. Dependent on your needs and services or products, The Curious Group will make use of various lead generation strategies including regular email marketing to our curated proprietry list of over 100,000 hospitality-focused global contacts.

SALES

We make it our mission to understand your business as deeply as you do. With this insight, we can precisely target your hospitality markets, grasp the needs and desires of your customers, and accurately pinpoint sales opportunities. Our sales team is skilled at engaging potential clients, effectively promoting your brand, and highlighting your product's unique strengths, features, and benefits—leading to impressive sales conversion rates. This is how we help you grow your business.

 

But growth isn't just about increasing sales—it's about sustaining it. While it's relatively straightforward to boost sales, the real challenge lies in retaining existing customers while continuing to expand. This is where our professional follow-up and after-sales service comes into play, ensuring your customers remain confident and satisfied with your brand and products, long after the sale is made.

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MARKETING

In today’s competitive hosptiality landscape, effective marketing is one of the key pillars of success. Our marketing services will elevate your brand, drive engagement, and deliver measurable results. We take a strategic approach, combining creativity with data-driven insights, to craft campaigns that resonate with your target audience and amplify your brand’s message. With our comprehensive marketing services, your brand will reach its audience and convert them into loyal customers.

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  • Brand Strategy: We help you define and articulate your brand’s unique identity, ensuring it stands out in a crowded market. From positioning to messaging, we'll create a cohesive brand strategy that connects with your audience 

  • Digital Marketing: Harness the power of digital channels  which include SEO, content marketing, social media management, email campaigns, and PPC advertising — all tailored to your hospitality business goals

  • Creative Content: Compelling visuals, videos, and written content will capture attention and tell your brand’s story 

  • Measurement: By analyzing key metrics such as ROI, customer engagement, conversion rates, and brand awareness, we can identify what's working well, and what marketing activities might need tweaking, in real-time 

  • Campaign Management: From concept to execution, we manage marketing campaigns with detailed precision, ensuring they are delivered on time, within budget, and with maximum impact.

PUBLIC RELATIONS

When it comes to public relations in the hospitality industry, it’s all about creating a strong, positive connection between your brand and your guests. With decades of experience, we understand the unique dynamics of this industry and how important it is to not only stand out but also to build trust and loyalty. 

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  • Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers to secure positive media coverage for your brand

  • Press Releases: Crafting compelling press releases that highlight your latest news, events, and achievements, and distributing to the right channels

  • Crisis Management: Providing strategic communication support to protect and manage your brand’s reputation

  • Reputation Management: Monitoring and managing online reviews and feedback to maintain a positive brand image

  • Social Media PR: Leveraging social media platforms to engage with your audience, amplify your message, and enhance your brand’s online presence.

  • Influencer Partnerships: Collaborating with influencers to create authentic content that resonates with your target audience and drives brand awareness.

  • Content Creation: Developing high-quality content, including articles, blog posts, and videos, that effectively communicate your brand’s story and values.

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EVENTS

Events are all about making onnections. They offer an intimate and engaging experience with your audience which leaves a memorable and lasting impression . In a digital age, it's easy to lose consumers in the chaos of mass communication and transactional advertising. Events serve as the purest form of authentic brand engagement and have the power to shift a consumer from cynic to passionate brand ambassador. Equally, live experiences are invaluable opportunities for content generation and data collection to inform future campaigns.

 

We are specialists at crafting profitable, high quality, memorable events for Hospitality and F&B brands including:

  • Restaurant openings

  • Product launches

  • Exhibition stands

  • Event planning support

  • Location finding ​

  • Wine tastings & wine makers' dinners

  • Seasonal events

PHOTOGRAPHY & VIDEO SHOOTS

We live in a visual world, so developing an asset library which reflects your brand is a fundemental requirement for marketing and promoting your hospitality business.

 

Too many hospitality websites and Instagram pages suffer from poor or low-resolution imagery, which lacks any coheisve message or professionalism. Good imagery can lend aspirational qualities to your brand, or can simply act as an information source.

 

We have worked with many brands over the years to help them develop a solid portfolio of brand imagery including:

  • Photography

  • Videography

  • Drone footage 

  • Computer-enhanced imagery

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